Fashionable Hair Styling - presenting the latest in hair styling fashions to the Chinese woman.
Music Life - devoted to music videos, both foreign and domestic, which reflect senses of fashion and beauty.
Weekly Beauty Commentary - featuring interviews on beauty themes with famous Chinese personalities. .
Petite Wishes - introducing and analyzing trends in cosmetics and accessories.
The host of Beauty Fax is Mency Zhang, who was named Program Host of the Year by the Shanghai Bureau of Television in 1995. Articulate and congenial, she brings great experience and an air of refinement to the program.
Beauty Fax airs on the Shanghai ERS Cable Music Channel, part of the Shanghai Cable TV Network, which serves over 1.8 million households in Greater Shanghai. Beauty Fax airs prime time, Thursday evenings at 8:30, then is re-run Friday at noon and Saturday afternoon at 5:00.
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Beauty Fax is targeted primarily to one of the most sought-after consumer groups in Shanghai, females aged 15 to 34. This group comprises 13.6 percent of Shanghai's total population. Given that most of the program's features apply equally to all women, Beauty Fax derives significant viewership in other female age brackets as well.
With a 4.0 market share, Beauty Fax is the highest-rated female-oriented program in Shanghai! .
THE BEAUTY FAX BEAUTY AND PERSONAL IMAGE COMPETITION.
Beginning in March 1998, Beauty Fax will devote its entire program for 13 weeks to the Beauty and Personal Image Competition. Contestants chosen from among local women will be appraised by a panel of judges, among whom will be one representative from each of theBeauty Fax commercial Sponsors. Judging will cover several areas, including:.
-- Self-introduction and statement of personal image goals (one minute).
-- Make-up and hairstyle.
-- Clothing (selected by contestants).
-- Accessories (selected by contestants, with commentary from judges).
-- A quiz on knowledge of culture and etiquette.