Nike also sells active sports apparel and accessories covering each of the following categories: its apparel and accessories are designed to complement Nike's athletic footwear products and are sold through the same marketing and distribution channel ("Nike Corporate Profile" 1).
Nike has been accused of using child labor and abusing human rights in Asia ("Nike Production Facts" 1). Nike's athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes ("Nike Corporate Profile" 1). Running, basketball, cross training are currently on top-selling product categories. Nike also sells shoes for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volley-ball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. .
Nike sells sports apparel covering each of the above categories, as well as athletics bags and accessory items; and a line of equipment under the Nike brand name, including sport balls, timepieces, eyewear, skates, bats, etc. Nike also owns a line of dress and casual footwear and accessories under the brand name Cole Haan. Bauer Nike Hockey Inc, Nike's subsidiary, manufactures and distributes ice skates, skates blades, in line roller skates, etc ("Nike Corporate Profile" 1). The headquarters are in Montreal.
Nike's sales are composed of: ("Nike, Inc. Income Statement" 1).
Major business line % in Nike's revenues.
Footwear 59%.
Apparel 33%.
Equipment and others 2%.
Other brands 5%.
The revenues per region: .
Regions 2001 2000.
United States 57 % 80 %.
Europe 26 % 14 %.
Asia 12 % 10 %.
Americas 7 % 4 %.
Financial highlights for the last three years: .
Year ended 31 May 2001 2000 1999.
Revenues 8,777 9,553 9,186.
Cross Margin 3,342 3,109 3,867.
Cross Margin % 39.