Further to this Hakman (2001) says that one popular Internet myth is that it is easy to build an online store, but in reality it is a complex process that requires considerable research and planning.
Why should a company venture into e-Business? .
Evason (2001) says that all over the world, companies are effectively deploying e-business strategies both business-to-business (B2B) and business-to-customer (B2C) to exploit new markets, reduce costs and improve communications with their customers and suppliers. If others go on the Internet one cannot afford to stay out, the result of staying out will only be evident when it is too late and all the main business opportunities will have been lost to online competitors. The Internet reaches far out to markets never before thought possible. This is a global market and careful planning may be the key to success. An area of growing importance in today's highly competitive markets is marketing. The global opportunities offered through the Internet makes marketing strategies more complex and but also very revolutionary. The Internet is our 24-hour e-tailor. Today's fast lifestyle often means that people have less time to devote to shopping around in conventional shops. This may well be one reason why people are using the Internet more for doing their product searches on-line. Consumer behaviour is also changing drastically because of the new possibilities offered by e-business.
Business Transformation.
Just as the industrial revolution brought radical changes to our life style, the way we work and even affected the various forms of governments around the world, it is anticipated that the e-business revolution will bring about changes no less profound (Blackwell, Miniard, Engel, 2001). As already mentioned above, the use of e-commerce offers lots of room for business process optimization. This optimization process necessitates many transformations in the business environment that are not always welcome by managers due to lack of awareness of the potentials of e-business.