The War reduced the company's expansion and limited the service available at existing stores. This situation did not last long and the company began to grow again during the 1950's (http://White Castle Corporate History, 1998). White Castle has grown continuously throughout the years and has been successful but still considered to be small potatoes compared to other fast food conglomerates and this is perhaps due to available locations being in the North regions of the world. White Castle has been involved in a variety of community affairs such as fund raisings, college tuition assistance, community cleanliness etc, and a advertising website. .
October 22, 2002 - White Castle hosted a special open house that allowed fans all across the world to visit the newest web site. The name of the site is the "House of Crave- and will be open 24 hours a day, seven days a week like most of White Castle's stores. Creating a new and improved web site is a great assess to the company because White Castle is not a bound geographical industry, this site makes White Castle a convenience for everyone. This website was actually implemented because hundreds of "Cravers- and their friends who were looking to purchase White Castle's merchandise. The on-line store offers an array of items such as clothing, mugs, office supplies, and other novelties such athletic perihelia (http://www.bison.com/press, October 2002).
Current Situation/ Reassessing the Marketing Strategy.
White Castle has begun to realize that change is not necessarily a bad concept to adapt too. The willingness to change its' appearance and logo might not be the strategic benefit needed at this particular time. A change in its menu would be an asset even though it is not hurting in the sales department. White Castle has a customer target market that is mainly for the upper-lower class rather than the lower-middle class.