In 1977, Southwest listed itself in the NYC Stock Exchange with the letters "LUV." Many thought this to be quite assuming and boisterous. However, Southwest has lived up to this moniker in its commitment to the customer and to the employee. Southwest reminds its audience of this outstanding commitment with its proud logo of a large red heart. Assuring the customer to step aboard and receive quality care and service. Southwest continues this image in 1985, by naming the Ronald McDonald House as its primary charity. Later in 2000, Southwest hosts the first annual Phoenix LUV Golf Tournament with proceeds benefiting the Ronald McDonald House.
Southwest immortalized its employee's commitment to customer service, in the introduction of the Triple Crown One, a plane dedicated to the Southwest employee's winning five consecutive triple crowns (an award for best on-time record, best baggage handling, and fewest customer complaints). .
Southwest shows its ultimate care and love for its employees and customers with its unshakable commitment to safety. Even thought Southwest has a strong commitment to on-time departures, no craft will be allowed to fly if any mechanical defect or flying condition proves overly hazardous. .
What does Southwest mean when it presents itself as a "triple crown winner"? How has Southwest used its rewards to advertise itself as different from other airlines?.
The Triple Crown, as detailed above, was awarded to Southwest more than 30 times. Southwest has also won it five consecutive years between 1992 and 1996. This outstanding record is held by no other airline therefore it is appropriate and true to fact for Southwest to call itself the Triple Crown Winner. As previously mentioned they have also introduced a Boeing 737 into their fleet name and dedicated to these prestigious awards. .
In 1979, Southwest offered such expedient consistent and responsive service that among the cities included in its flight pattern it was known among its customers as the "Company Plane.