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Dell

 

            
             Industry competitors by product: Gateway, Compaq, Hewlett-Packard, and IBM are Dell's top competitors. Dell sells directly to consumers via the Internet and telephone. Dell's product is build to order computers including desktops, workstations, network servers, and laptops. Dell offers a wide range of optional peripherals such as monitors, cable, video, modems, and data storage. Dell also includes several vendor options such as Kingston Technology, Microsoft, 3COM, Cisco Systems. Dell is the world leader in direct sales of computers.
             Gateway sells desktops, laptops, workstations and servers via the Internet and telephone. Gateway has introduced their "country stores" offering consumers 'a first hand look' of their products. Gateway is #2 in the direct sales computer market. Gateway's chairman and founder, Ted Waitt owns 44% of the company and his brother, Norm owns 8% of Gateway.
             Currently, Compaq is the #1 PC maker in the world with about 12% of the market and is the third largest computer firm in the world. Compaq offers a similar product line to Dell with one difference, Compaq is available in department /computer stores such as Best Buy. Compaq also offers their customers the option to configure/purchase computers via the Internet. Compaq has joined forces with Digital and Tandem to offer customers additional support and services. The Compaq and Digital team promises the whole enchilada, a complete range product and services for consumers and in addition turning up the heat in the computer market.
             Hewlett-Packard (HP) the world's second largest computer company behind IBM that offers a wider range of products and services such as printers, digital image lines and thin client machines. HP is teaming with Microsoft and Intel in producing new products for example; HP and Intel are working on a next generation chip to run other operating systems besides MS Windows. HP offers their computers via the Internet allowing for custom configuration but not to the same level of detail or options as Dell or Gateway.


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