Dell, founder of Dell Computer Corporation started is career in his dorm room of University of Texas at Austin with $1000 in capital. And now he is the chairman and CEO of an $18 billion company, which is the second-largest manufacturer and marketer of computers in the world. .
Since a very early age, Michael Dell has been keen to do things that involve fewer processes as possible. For instance, when he was in forth grade, he wanted to take Exam for High school diploma. And when he became a college student, his intention was to find out a way to sell computers to end-users without having them to pay high prices to whole-sellers and retailers. Thus, Mr. Dells" mission became to sell high-performance computer system directly to the consumer.
The Dell Computer Corporation was founded in 1984. The moment business had started; it was growing so fast that in every couple of months, they were moving to fulfill endless purchase orders. It was less than a year (1985), the company had moved into 30,000-square-feet building. In 1986, company hired Lee walker as president who had been on executive level in couple of other companies (Direct From Dell, P20). Lee helped the company to get financial help from the banks to enhance capital. Both Michael and Lee helped to form Board of Directors, which included George Kozmetsky and Bob Inman. It was George and Bob who through their high power and knowledge helped carry the company where it stands today. .
The company was progressing beyond its expectation, and so were the other companies. Then their came a question, what it could do to differentiate itself from other companies "jumping into PC business ", (Direct From Dell, P24). Therefore, the company developed what they call "selling direct" to its customers. It was a huge challenge for the company to convince its customers to buy the products & services "without a physical store they could walk in". At that time, the biggest competitor was IBM.
