1. Dell Computers
... revolutionaries is that the web experience must be better than any physical world experience."" says Michael Dell, the founder and CEO of Dell Computers, regarding his e-strategy. Dell Computer has helped revolutionize how computers are purchased, in more ways than one. Customer Relation Management (CRM) is of great importance for Dell Computers. In addition to specialized financing to make purchasing easier, a choice between online or phone ordering ... is a logical extension. The typical buyer of a high-end sophisticate PC today has already own a lower level machine or has been using on...
- Word Count: 5731
- Approx Pages: 23
- Has Bibliography
- Grade Level: Undergraduate