IBM, like Hewlett-Packard, offers a wider range of products and services compared to Dell or Gateway and is the #1 hardware company in the world. IBM is the #2 software company (Microsoft is #1). IBM offers computers via the Internet but their selection and upgrades are limited. IBM owns Lotus Notes and offers a vast array of other products and services.
Bargaining power of suppliers: Dell uses Intel chips in their computer products, giving Intel some bargaining power over Dell. Microsoft's operating system is the standard however; Dell offers a variety of software packages, several NOS such as Novell Netware 5 and other tested OS such as Sunspot Solaris 2.5.1. Dell does not seem to favor one supplier over another; they offer several vendors' products. Dell has several well-established supplier/vendor relationships and intends to capitalize on these relationships through innovative uses of the Internet. Analysis: low/medium.
Bargaining power of buyers: Dell sells to the individual consumer, the small office/home office (SOHO), the government, corporations worldwide, as well as to educational institutions. There are many well-established and highly reputable computer companies, which offer similar computer products as Dell giving buyers significant bargaining power. Price sensitivity is high and if Dell's computers are priced to high, the consumer will probably switch to another computer vendor. Analysis: High.
Threat of substitutes: The computer industry is replete with numerous computer vendors. If Dell does not continue to be innovative propelling themselves forward, they will be overtaken by any one of the large computer companies, such as Gateway. The buyer's ability and willingness to substitute for a comparable computer is very high. Dell is attempting to reduce the number of direct substitutes through its; "Premier Pages." To date this new feature has not resulted in significant saving for Dell however the goal is to strengthen customer relationships and in turn raise customer retention.
Dell, founder of Dell Computer Corporation started is career in his dorm room of University of Texas at Austin with $1000 in capital. ... The Dell Computer Corporation was founded in 1984. ... Michael Dell believes that the greatest treat to his company is not its competitors; it's the people who work for Dell. ... Sometimes it's hard for even Dell to keep up with growth. ... Dell manager harder .01 1 .01 8. ...
What is your evaluation of Michael Dell as CEO? ... Michael Dell started his company with a purpose. ... Consumers liked what Dell is able to offer. ... Dell's vision was simple. ... Dell believes advertising is powerful. ...
Dell vs. Compaq Dell computers are probably a better buy for the money. ... Dell is by far the dominant player in changing with demand. ... I believe that Dell has the best chance of success. ... Being a Dell owner I would not choose anything else....
Dell Ventures provides Dell a competitive advantage through engagements and direct investments that give visibility to new relevant technologies. ... About Dell Ventures Dell Ventures was formed in March 1999 as a wholly owned strategic investment arm of Dell, investing in select private companies across broad areas of interest to Dell. Dell Ventures is a long-term investor, and the strategic objectives of Dell guide its strategy. ... Dell Ventures" investment strategy minimizes financial risk while providing Dell with insight to emerging innovative product and service technologies. ... Dell ...
The second concern for Dell was the PC LAN server market. ... Then Dell adds, "You mean top three."" ... Recommendations Dell should stay in the Laptop Market. ... Dell has to get into this market if they want to survive. ... Michael Dell should fire the other group that thought that large corporate customers wouldn't take Dell seriously as a server provider. ...
The article I researched was in regard to name change of Dell Computers, now known simply as Dell. The article mainly focused on Dell's new name but same policy, which is to use cash for share buybacks rather than dividend payouts. ... This decision is much more beneficial move for the company because it provides Dell with more potential for economic growth. However if Dell were to give the money back to its employees in dividends it would make them happier. ... This article also discusses benefits to the environment because new technology used in Dell computers. ...
What is Dell Computers all about? Michael Dell founded Dell Computer Corporation in 1984 having only $1000 start-up capital. ... The modular design of Dells products has made that possible. ... Dell manufacturing and Logistics process Dell is the quintessential model of Just in Time management. ... At this point an analysis of Dell's external logistics. ...
Marketing situation Dell is in is a very favorable one in my opinion. People buy Dell computers because of the reputed name brand and the reputation that Dell has gained over the years, along with the fact that the computers are marketed pretty well too. Marketing however, is not Dell's top priority. ... The three business level strategies that Dell follows are Cost Leadership, Differentiation, and focus. ... Getting that message across to the audience is what makes Dell computers different. ...
The paper will study Dell Computer Corporation and its business model, including many aspects of direct marketing introduced by Dell Computers will be analyzed. ... Dell Computer Corporation Michael Dell started the company in 1984 with the revolutionary idea to sell custom built computers directly to the customer. ... To Dell, the Internet is the purest and most efficient form of the direct model, providing greater convenience and efficiency to customers and, in turn, to Dell. ... Customer Relation Management (CRM) is of great importance for Dell Computers. ... That's why the name ...