Money As A Motivatoir

Humans tend toward love and growth and when they act differently, it is because their basic human needs have not been met. This is based on the assumption that people are motivated by a series of five universal needs. .
             It should be noted that the ranking here is based on U.S cultural norms. Other cultures (Japan may serve as an example) may have levels ranked in different order; esteem, or saving face, may rank higher than the need for personal safety or shelter. .
             These needs, as understood in American culture, are ranked according to the order in which they influence human behavior, in hierarchical (pyramid) fashion: .
             1. Physiological needs - biological needs such as air, food, water, sleep, sex, etc .
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             2. Safety needs- desire for security, stability, dependency, protection, freedom from fear and anxiety, and the need for structure, order, and law.
             3. Social needs - Love, affection, belongingness, friends, acceptance, and the ability to interact with others.
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             4. Esteem - the desire for self-respect, self-esteem, and the esteem of others. Also include the desire for reputation, prestige, status, fame, glory, dominance, recognition, attention, importance and appreciation.
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             5. Self-actualization - the need for self-realization, continuous self-development and the process of becoming all that a person is capable of becoming.
             Maslow has shown that money is important only as a tool to help people achieve greater levels within their own hierarchy of needs.
             B. Herzberg's Motivation-Hygiene Theory, (the two factor theory) comes from Maslow's hierarchy of needs theory. It is called the two-factor theory because Herzberg felt that satisfaction and dissatisfaction are the key ingredients for a worker.
             Hygiene factors (extrinsic, dissatisfaction) are those outside the job itself that influence the worker. These include pay, relationship with bosses, work conditions, company policy, etc. If any of these factors is missing or negative, the worker feels dissatisfied with his job.