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Haagen-Dazs vrs Ben and Jerry's

 

            are both recognized for their ultra-premium ice cream made with only natural, high-quality ingredients. However, that is where the similarities end. Haagen-Dazs caters to the customer who wants a high quality ice cream with a rich, international flair. On the Haagen-Dazs website, the company boasts, "Hãagen-Dazs is to ice cream as 24-carat is to gold."" On the other hand, Ben and Jerry's ice cream caters also to the customer who wants a high quality ice cream, but with a grass-roots feeling. In this paper, we are going to explore the ice cream industry, discover competitors, see their marketing techniques, examine line and brand extensions, analyze the environments of each company, and look at how they manage their product lines. .
             So, what exactly is ice cream made of? Ice Cream is made of milk-fat and solids, sugar, flavoring, stabilizer (usually gelatin), sometimes eggs, fruit, and nuts (www.infoplease.com). As was previously mentioned, Ben and Jerry's and Haagen-Dazs are famous for their super-premium ice cream. Super-premium ice cream has a higher milkfat content then regular ice cream or frozen yogurt does. The ingredients for Haagen-Dazs' Chocolate super-premium ice cream are: cream, skim milk, egg yolk, and cocoa processed with alkali. One-half cup of Haagen-Dazs Chocolate super-premium ice cream has 18 grams of fat and 270 calories. Edy's Grand Ice Cream is not a super-premium, but a premium ice cream and the ingredients and fat and calorie content are different compared to Haagen-Dazs. The ingredients for Edy's Grand Chocolate premium ice cream are: milk, cream, skim milk, sugar, cocoa processed with alkali, cellulose gum, mono and diglycedrides, guar gum, and carrageenan dextrose. One half cup of Edy's chocolate ice cream has 150 calories, 8 grams of fat, and a lot more chemicals then Ben and Jerry's or Haagen-Dazs ingredients contain. Frozen yogurt contains less fat and has more sugar.


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