Free Standing means there is no need for another person to be standing holding the ladder as the other person completes the job which .
Easily accessibility.
Because our product is new there is no brand reputation, but within the confines and knowledge from the B & Q marketing division a brand reputation will be quickly established .
WEAKNESSES.
It will take a long while to establish our product as a quality and high-class product, which is not be just a gimmick but can and is a very useful and productive tool.
Unconventional so customers may have trouble adjusting to the new design. But after finding out about the additional safety features on which this is based on I cannot see any problems occurring.
Also the product range is weak because the ladder is based at a particularly type of customer as customers with a more general use for the ladder will benefit from its use indoors and outdoors but not a great height as say a widow cleaner may need it for reaching a lot higher places. This limits both expansion and marketing plans, until the height issues have been overcome.
Market barriers .
OPPORTUNITIES.
Growth market & Market niche .
Because this product is new and there is no other like it on the market, the market growth would be completely monopolized by our product, fully dominating the niche of ladder safety, this is a great opportunity to enter into a market which would normally have very high market barriers, this safety ladder would give us the chance to enter the market and complete with other much larger companies but on our own terms safety which will always apply to users of ladders.
THREATS .
Because our product is new others may try to copy our design or modify to suit their own needs. So new market entrants of ladder manufactures who have more retail experience is our main worry. Things like government legislation have been considered when production of our product was discussed and, as we were focused on safety I am sure that our product should pass any requirements imposed on it by the government.
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