I have chosen to investigate small newly opened clothes shop called "Urban Surf" established in Devoils lane Bishop Stortford. This is a newly opened business that has not been operating more than six months.
My plan for the company's marketing campaign must include;.
• All the options that the company should consider,.
• Why I have chosen to make the decisions I do.
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I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds are set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business.
Marketing strategies for "Urban Surf Co".
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Sources of knowledge.
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To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this .
1.Paper.
I have written a letter to your store with an attacked questionnaire this is in an attempt to understand the market you have set up in and the marketing strategies that you would to put in place.
2.People.
This can be covered by the questionnaire or can also be completed by speaking the shop staff or a telephone call to them. .
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3.Technology.
For this I will look over the Internet to find a site about setting up marketing strategy for new company and I will also look at existing one from other companies.
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4.Organisations.
Speak to a government agency about new business.
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Competition and influences on the company and its products .
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The main competitors to your company is the two shops based also in the town centre of Bishop Stortford and they are also in the same market as urban surf co who are selling to the young male generation. This there for means that your shop must standout over the other so that you will gain the greatest market share.
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