So that to build a communication process. These tools are needed so that, the source, message, right channel, receiver, and feedback are been correctly used.
Sources are called as the sender where a Proffesional Communicator is the person who shares information with other people and there are either the newspaper or reporter in the advertising line. The messages then will be encoded into symbols that which would the big idea. The use of symbols is where to direct the audience mind on how to perceive the news or whatsoever. Without this, it is difficult for them to convey the news messages correctly and smoothly. By that, channel has to be choosed to convey the messages in which types of medium. Either, the magazine, radio, TV, and etc. not just that, it might probably be used all in once. As in encode the messages through media electronic (TV and radio) or Print (newspaper, magazine, books).
In anybooks has stated, with a receiver, there is no communication. No direct destinations to be send. This is where; it is the target audience where to listen. Last but not least, if the receiver in the or audience in a communication process transmits back to the source observable response then, it is a component called the feedback. As reporter or a newscaster, their job is to encode and send to the audience listener. If their messages are misunderstood or incorrectly, the feedback from the audience such as complaint will be send to the editor. This is why, the uses of a communication procees are very important. If mist used it, then it is a tough job for them. .
Hofstede Theory.
Power Distance.
Can be defined as " the extend to which less powerful members of a society accept and expect that power is distributed unequally" (pg. 74, cross culture text book).
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In the media industry, whereby are categorized into different segmentation which is the Print media and the Electronic media. Here is where, we see how more or less powerful a person is in a society (culture).