The first category of the Seven S model is Simplicity. The web sites that consumers go to usually offers them a variety of subjects to look into through constant updating, consumers would be able to get the latest news of the entertainment industry. Entertainment sites such as Billboard.com and FHM offer the consumers with sufficient information and the sites are also easily assessable. Besides providing information, the sites also provide links to other web sites, so that the consumers would be able to gain more information. Thus this would encourage the consumers to return to these web sites in future.
The second category of the Seven S that we"ll be looking into is Security. When consumers surf the net to these sites, the most important element is security. It is very important that consumer protection is made a priority among businesses as it will enable it to gain the trust of the consumers in particular. Some kind of guarantee needs to be given to assure customers the confidentiality. (Hoffman et.al.1998; Earnes 2000). Even though online entertainment magazines do not usually make transaction with its online users, consumers still risk other potential threats such as virus attacks.
Another part of the Seven S which we would be looking into is the Safety. When consumers are surfing online, it is important for them to feel safe when they are visiting these entertainment magazines web sites. Sometime when consumers feel that they want to purchase a magazine or other related products, they have to be assured that these companies are not going to overcharge or misuse the vital credit card information.
Style is another element of the Seven S model which we would be looking into. Style is very important for online companies as it would enable it to stand out among its competitors. Modern and appealing design can be seen in web sites such as entertainmentdesignmagazine.com, mag4you.com and thecelebritycafe.