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Internet Marketing Small Hotels

             Internet marketing can simply be defined as the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas products and services that satisfy the goals of both parties.# In today's growing economy, in order to be successful, you have to market yourself on the web. There are many avenues that this can be done with.
             The Internet is a powerful, new tool in the overall marketing strategy of companies. Computers are everywhere today, so if you take a moment and think about it, you can say there are now tens of thousands of potential customers. The hard part is getting them to your site and if you"re lucky enough to have them visit your site, you hope their last stop was either a purchase or perhaps an email or phone call looking for more information.
             There are seven stages of Internet marketing that all firms must go through. Stage one is the developing of a business strategy. This is vital because as a marketer we need to know the overall goals of the company. Stage two is the "SWOT" analysis. A marketer must always analyze the strengths, weaknesses, opportunities and threats. Leaving this stage out could prove costly when all is said and done. Stage three is designing a marketing strategy. This is where we decide how much are we going to spend on our Internet marketing plan. Stage four is the customer experience, which you always hope is a positive one. Stage five is the marketing program; this is where the heart of the plan comes into focus and where you are building the customer relationships. Stage six is the customer interface, this is where you look at your Website design and .
             make sure it is user friendly. The last stage, stage seven, is the evaluation of your marketing plan. Here is where you determine if it delivers on all of its objectives.#.
             This marketing strategy is crucial in developing your online product.

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