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Media, Marketing and Consumerism

            
             Media marketing plays a very important role in communicating the message from the seller of product to the consumers. It helps the company in distinguishing its brand from the competitors and also the consumer in making the purchase decision. It started from cave painting and homing pigeons, which was the earliest form of communication and evolved over a period of time to other forms such as newspapers, magazines, radio, television, internet and promotional media campaigns.
             Over the period of time traditional media has been used along with the modern communication mediums so as to better communicate and deliver the message more effectively (Bergstrom, 2012). A media market is known as the region where the communication occurs between the buyer and seller through any form of media communication mediums. With the effect of globalization these regions may overlap and the people of one market can also receive the content from surrounding market. As different people access different mediums and have different needs the marketer has to use more than one media channel of communication (Kulshreshtha, 2013). At times a trade-off between different media forms has to be done as they involve huge costs and resource to the companies.
             Role of Media Marketing.
             All media channels focus on different needs of people, where words & photos are important for newspapers and magazines; radio requires a voice that has an impact on mass audience.
             Today the companies face a huge challenge in marketing their products due to overload of advertisements, with all trying to persuade the customers in making the purchase. Customers are not able to recall many of these communications and purposely avoid many of them as they do not create an impact on them. Marketers have to be very innovative in promoting their products as it involves lot of risks and monetary as well as non-monetary costs. With time brands are getting more consumer importance and these will act as the distinguishing factors in marketing the products and services (Pulizzis, 2013).


Essays Related to Media, Marketing and Consumerism

1. Social Media and Marketing

Social media (or social marketing)is the promotional tool used to facilitate conversations among people online. ... Social media such as Facebook and twitter play important roles in marketing. These are sites used by millions of consumers. ... According to Clark, by using social media or marketing companies, we can sell better, listen better and move faster. One cannot learn about its consumer or customer in 2 minutes meeting at store while buying something. ...

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2. Direct MArketing

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3. The Power of Social Media Marketing

In recent times, social media marketing has become a powerful tool utilized by modern business strategists to reach their desired target consumer audience. This examination will delve into the power of social media marketing through the evaluation of its popularity within the modern business environment, analysis of its advantages and disadvantages for business entrepreneurs, examination of how Pepsi is utilizing this form of media marketing to enhance its understanding of consumers, research and inspection of how other businesses are using social media marketing to their advantage, and the fu...

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4. Integrated Marketing Communications (IMC) Assignment

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5. Marketing, Advertising and Sales

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6. Direct Marketing

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7. DIRECT MARKETING

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

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8. DIRECT MARKETING

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  • Word Count: 7912
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  • Grade Level: Undergraduate

9. DIRECT MARKETING

CRM programmes are by their nature long term and strategic in nature. 2.2 Definition of direct marketing Direct marketing is broadly defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order, a request for further information (lead generation), or a visit to a store or other place of business for the purchase of a specific product or service (traffic generation). ... A leading trade magazine, Direct Marketing, goes further and defines direct marketing as a process that is: An interactive system of marketing...

  • Word Count: 7912
  • Approx Pages: 32
  • Grade Level: Undergraduate

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