Women in third world countries appear much more content, comfortable and accepting of their fuller body shapes. In fact the cultural stereotype of attractiveness within these societies includes a fuller figure. Studies have been done observing women from these societies when they are moved into societies where thin is in. These women will begin adopting the desire for a smaller figure like their peers. .
These studies suggest that to fit into the given stereotype for attractiveness, women may try to overcome a natural tendency toward a fuller figure. It is apparently hard to "just say no" to society's ideals. .
Middle aged women as well as children can also develop eating disorders. For the most part these disorders are linked to the cultural standards. A study by Rodin (1985) says that women over the age of 62 rate losing weight as their second greatest concern. Another study by Cooper (1995) say that aging women in western society consider themselves less attractive and desirable and become fixated on their bodies. .
Children as young as five years old have expressed concerns about their body image. Children have also been found to have negative opinions about obese people and do not like to play with fat children (Cooper 1995).
Archer 3.
In a study by Edut (1998) it was found that in 11 -13 year old girls one half of them wanted to lose weight and were concerned about their stomach and thighs. Of these girls, only 4% were actually overweight but 45% considered themselves fat and wanted to be thinner. It appears that at this age girls have already related thinness to popularity and success.
Young girls turn into teenagers who adolescent girls who read teen magazines. Teen magazines are filled with advertisements such as the Gap and Calvin Klein ads that portray unusually thin models. It is not only advertisements, but articles as well that are directed at young girls.