Frasers Selection has set up an ecotourist destination which only "operates two tourists cabins with high occupancy rates- Buckley (2003, P98), and only advertises through word of mouth and as a result the land or wildlife is safe and the tourism company receives benefits from the scheme.
There are no doubt negative impacts of tourism operations or activities on destination areas that are managed unsustainably. Mediterranean destination areas are an example of unsustainable management. "Tourism has long played a significant role in the economies of Mediterranean states, but it was not until some coastal regions experienced the mass tourist boom of the 1960s that concern about the environmental consequences of tourism began to be heard- Fsadni et al (1997 P2). This means that before the tourism boom in the 1960s Mediterranean countries had vast, unspoiled coastlines, but in order to make profits from the emerging tourist trade, high-rise apartments sprang up along long stretches of coastline, which could be viewed by many as an eye saw.
It may be possible that some managers may be influenced by consumer .
expectations for normal commercial practise, and then may not use a .
sustainable method of tourism management. In Llangollen "tourist chiefs have .
ploughed over £100'000 to develop a marketing programme for the town- .
BBC Online (2002) after certain landmarks in the Llangollen were discovered .
to be connected to King Arthur. This would be likely to be a huge tourism .
opportunity and with the local council giving a large some of money to .
marketing the area, it could be said that the area is neglecting sustainability in .
order to get a large number of visitors to boost the economy. Fortunately, a .
local spokesman commented that "we intend to utilise the 3000 years of .
history Llangollen has in creating a sustainable tourism product-. BBC Online, .
(2002).
A tourism manager is either sustainable or unsustainable in his approach.