1. How will the Internet shape the future of Marketing Internat
... they spend on the website. The Internet has had a massive impact on the 4P's in International Marketing. An example of these changes can be found within the hotel industry. When looking at the 4P's below, the Marriott Hotel chain will be used as an example. Product The Internet has changed how the product is sold, in that, the consumer can now have a greater ... online is not safe and many prefer to search online for a product, but still go to a store and purchase it there. Companies have to be sure that their website is safe and get this message across to the consumer. If a company was...
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- Approx Pages: 18
- Grade Level: High School