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Monocultures of the Mind

            Monocultures of the mind by Vandana Shiva and Ladakh by Helena Norberg-Borge contain strong arguments against economic growth. They present to us arguments about the deception big corporations uses on the poorer people to make themselves richer. The two texts share many similar techniques and position us to view the issues in the same way the author does, because of the assumptions they make about the values and attitudes the reader has. The two texts contain many techniques such as, selection of detail, language and visuals.
             Monocultures of the mind by Vandana Shiva is about diverse and cultural farms, which have provided crops for the people of developing nations for so long being manipulated by major corporations. The term "monoculture" refers to the cultivation of a single crop on a farm or in a region or country. It can also refer to a single, homogeneous culture without diversity or dissension. The title "monocultures of the mind" can also be interpreted as people that only think in a single way. We are positioned through the argument of the text and the negative construction of monocultures in developing countries to assume that the way of thinking the title refers to is greed. .
             Selection of detail is a strong technique used in this text. Shiva exposes the industrial definition corporations use to promote their cottonseeds. The definition of "high yield" refers to the production of a single crop per acre. It does not include the production of the diverse farms because they have much more than one crop growing per acre. An example of this are the farmers of Java, who grow on average 607 different types of crops on their farms.
             The text tells us how big corporations such as Monsanto lure poor farmers into purchasing their hybrid cottonseeds, which have to be replaced every year. These seeds are very costly and also require expensive pesticides from the same corporation. .
             Shiva uses emotive language such as "lure" and "social disaster" to show us and position us to think negatively of this issue.


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