Robert Thorne had always had many visions of the world outside Full House for the twin sisters.
Whether or not the girls would flourish into talented actresses did not concern him; somewhat, he.
noticed an opportunity to market them as budding entertainment personalities with particular.
appeal to the little girl demographic. (2) One of the main factors for the rise of Mary-Kate and.
Ashley was Thorne s creation of Dualstar, the twins production company. (3) The Olsen twins.
have made an economic impact on today s society. The impact of the Olsen twins is due to the.
influence of the media, the emergence of market, and competition in the long and short-run. .
The influence with marketing the Olsen twins, has impacted their sales. Because of the.
recognition through the media (such as television, magazines, newspaper articles, and.
advertising), the sales of the girls merchandise have increased. In the celebrity business, the so-called Q score judges the quality of likeability, and the Olsen twin s Q score is, and has been,.
outstanding. The TVQ system has an expertise the charge that viewers develop over time to.
specific programs. The Q-rating examines the demographic appeal of new and established.
programs (Marketing 1). This rating system has the ability to measure the potential of new and.
old programs. The Q Score for the Olsen twins showed evidence that the tweens being targeted.
are the ages of 6-12 and that is 27 million kids in today s society enjoy the talent of the young.
stars. Currently, with the under-12 audience, they are in the top ten of all personalities, says.
Henry Schafer of Marketing Evaluations/TvQ, which translates the Q scores. (Grainger 2).
When the girls were just in pre-school, they had a higher Q-rating for their age group than.
Michael J. Fox on Family Ties, and one rivaling Henry Winkler as the Fonz (2). The Olsen twins.
have appeared in TV shows, constructed video games, and have a self-titled magazine.
