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Absolute Simplicity

            The Absolut Vodka advertisements use a very simple yet catchy campaign to sell their product. Found in the September issue of Maxim for Men which primarily targets young men aging 18-30, the ad mainly targets the drinking population. Absolut's campaign consists of featuring the irregular, odd shaped Absolut bottle as the star of each ad in a spotlight with its reflection on the table. A two-word line always is used beginning with Absolut and ending with a quality word like "perfection". Every ad contains a new theme in each issue of many popular magazines. The ad campaign for Absolut has been continuing on with this same simplistic idea for many years now and many consumers have become collectors of these ads. .
             This ad in specific is selling Absolut's Mandrin and contains the slogan of "Absolut Siesta" with the orange bottom of the bottle exposed. The word "siesta" comes from the Spanish culture that is a time of the day when everyone goes home from work to rest and relax. The bottle itself is lying down as if it is resting and having its own "Siesta." Mandarin is a tropical fruit and Absolut uses the tropical color of orange along with the black background fading into bright white to center the attention on the infamous bottle. This theme gives almost a tropical taste, a taste of Latin American culture. Absolut focuses in this ad to target a growing Latin American population in the United States where soon Hispanics will be the largest minority. The Latin American culture too is becoming very popular. Enrique Inglesias and Shakira are a good example of the rise of Hispanic culture. With this tropical flavor of the product and advertisement, Absolut offers an escape from artificial life into a new, exotic culture. The orange bottom of the bottle also maybe interpreted as a tropical sun, giving the image of a beach and the ocean, an image that comforts the consumer, saying that the product offers relaxation.


Essays Related to Absolute Simplicity

1. Learning Simplicity from Thoreau

He describes life as overly accessorized, when people can choose simplicity and remain sustained. "When we are unhurried and wise, we perceive that great and worthy things have any permanent and absolute existence, that petty fears and petty pleasures are but shadows of the reality" (Thoreau). ... The key ideas found in Thoreau's essay holds resemblance to my values, since the beauty of life relies on simplicity. ... If we choose to follow Thoreau's idea of simplicity, would there be an imbalance of gender worth? ...

  • Word Count: 814
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2. Classes

It is a concept which has a superficial simplicity, but at the same times a rather deep complexity. ... At one extreme there could be a complete mixing of all of the functions in one organ, or indeed one person such as a dictator or absolute monarch. At the other extreme is the idea of absolute separation, which has absolutely no overlapping of function or persons. ...

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3. Salvation: The Journey Of True Faith

Hughes establishes the tone of "Salvation" more so by the simplicity of his informal diction, incomplete sentences and the need of evidence to have faith. ... For example, the constant prays from the sisters and deacons that surrounded the two boys, with absolute pressure to get up and be saved. ...

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4. Condification

In fact, theinstitutions of the Ancien Régime,13 absolute monarchy, interlocking powers of the King, nobility, feudalism, territorial division, courts system and others, were eliminated. ... Thus, as far as accessibility to the people was concerned, the French Civil Code represented the model of coherence and simplicity. ... In 1814, Thibaut, the eminent German law professor, proposed that Germany adopt the Codification to unify the entire legal system, thus mirroring the simplicity and coherence of the French civil code, which was the best model to follow. ...

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5. Loa Tzu

He was himself a symbol of that Mysterious Virtue and Supernal Simplicity belonging to the servant of Tao, of which his writings speak. He was a messenger of Peace, of Simplicity, of Humility: The Teachings of Lao Tzu though so ancient, are still quite new, and even modern. ... "Tao" is the Absolute, the Unmanifest ONE. ...

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6. Should the UK Voting System Be Reformed?

The electoral system is commonly known as first past the post, and although it was picked for its speed and simplicity, there are discrepancies in regard to its fairness to all parties. ... Although people may have qualms about the justice of the electoral system, there is no danger of one party having absolute power entirely. Which would be the most dangerous thing to happen to the politics of the UK, as the Lord Acton said, "power corrupts, but absolute power corrupts absolutely". ...

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7. Chrisitanity and the Concept of Salvation

It should be clear from the outset that salvation from God designates a transcendent reality and as such it subsists in absolute mystery. ... At the same time the rich variety of conceptions of salvation reflected in the New Testament writings, which are in some measure complicated among themselves, can be summed up by a reduction to simplicity. Reduced to simplicity, Jesus makes God present in a saving way. ... Various conceptions of salvation are drawn up into it by means of its concrete simplicity. ...

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8. The Paradox of Progress

There is much complexity within simplicity, as true simplicity is a state that is difficult to achieve. The images from the film 'Baraka' of simplistic, natural and unindustrialized living juxtaposed with busy New York streets may be indicating that simplicity might be more beneficial to us than complexity can ever be, however very few people are willing to believe this, much less give this notion a chance. ... Our assumed limitlessness may be harming us more than benefiting us, as absolute limitlessness would eventually lead to chaos. ...

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9. Henry David Thoreau and Breaking Away from the World

Henry David Thoreau was a man recognized for more achievements than one. Thoreau lived under the roof of the leader of Transcendentalism, Ralph Waldo Emerson, as a handyman, although their relationship was also one of master and disciple. (Walden) Transcendentalism was a new way of thought that fill...

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