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Agenda Setting

             After six consecutive nights of comparing Channel7 news with that of SBS, the existence of agenda setting can be strongly supported in news of NSW. This concept can be perceived in the form of geological factors that contributes to the aspects of measuring the importance of a news event. Figure/human factors also affected the newsworthiness of an event, along with the contention of particular news. .
             I was stunned and disappointed by the way contemporary news programs, exercises agenda setting as a technique of promoting minor news events, which raises the problem of spending less time on reporting the actual important news. For example, an event such as an explosive charge spotted near roadwork (Channel7 09/07) in theory, should be presented longer in time than British destroyer remains in Lord Howe Island, considering the first event affects the safety of Australian citizens. However, Channel7 news presents otherwise. For two consecutive nights (09/07-10/07), the news of British Destroyer resting on Low Howe Island has been reported for exactly two minutes each night. I felt utterly disgusted by this news, basically filling audiences with dreary details such as postcards of Destroyer are on sell, or the commander commenting on the deliciousness of the lunch. Clearly, Channel7 disregard the importance of the content of the actual event. The fact that it is a British Destroyer does not mean they deserve any special attention. News programmes should be concerned about the actual content of an event, not the country where the event took place or the entertaining activities involved.
             I also condemned the way Channel7 interpreted agenda setting as including sport being part of the news, which is the longest "news" yet to be reported, an average of 6minutes per night. Sure, Australia is a sport-dominant country, but not everyone is interested in it. Sport events shorten the time of presentation on actual "news".

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