The following will look at the steps that outline creating a "quality child care center" for children to grow and learn in a nurturing environment.
Target Market.
To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance, to keep their market presence strong. The target market is a defined group of potential clients who are likely to use a specific good or product. When figuring out the potential target market for a child care facility, one must be aware of geographical boundaries, which might affect the demographics. There is a definite need for focus. This is where many small-business marketing efforts stumble. It is not that these businesses do not know what they are doing; it is that the small-business market is increasingly becoming more complex (Gumpert, 2000).
One must consider the supply and demand characteristics of a child care center's market. Several key factors will determine the success or failure of opening a new child care center.
1. Defining the centers customer base is the first step to success, what type of clients are you wishing to serve. .
2. What location in the community is being considered for locating the center?.
3. What is the customer base? Employers only, individual parents, or employees and parents?.
4. What ages of children will be served? Infants? Toddlers? Preschoolers? School-Age? Alternatively, all?.
It is important to remember that the focus of marketing is people. If one concentrates its efforts on the product or profit only, it will miss the mark. The term target market is used because it markets- a group of people-is the "bull's eye" at which you aim all your marketing efforts. The goal then would be to make a connection to people with common characteristics that set them apart as a group.
