Reference 1, 2.
A website, which will become known as Cainer Alliance, is planned to take advantage of this growing trend in professional computer game playing by hardcore gamers. The term Cainer is basically a slang term developed by gamers as a name used for respect for a person who is of great skill and playing ability. The purposed domain name is www.caineralliance.com.au.
This site will market the often hard to get specialist products which serious hardcore gamers want to purchase. These products include such things as engineered precision mouse pad surfaces and high definition resolution mice for pinpoint accuracy. .
The majority of these products are sold on American websites or in American gaming stores, which makes them so hard to procure. Dealing with exchange rates, shipping costs and unknown arrival time often puts gamers off, this is where this site can step in and fill the void. .
The creation of this website will hope to capture or at least gain a profitable margin of this niche market. To effectively achieve this goal, an Internet Marketing Plan is needed to assess the current market and competitors and to develop a marketing strategy. .
Situation Analysis.
Environmental Analysis.
-Political/Legal.
Recent events have caused some political concerns over violence in computer games, such as the Columbine High School shooting in America. In particular, first person shooters have been targeted as the biggest contributor to the violence and are being scrutinized the most. Considering some 87% of gamers prefer this genre, it is of great concern.
Reference 4.
Thankfully, measures have been put in place to help quell such concerns of parents and authorities such as the emplacement of the Entertainment Software Rating Board (ESRB) which categorizes games content and assigns a minimum age rating. This helps parents decide which titles are best suited for their children and exactly what kind of content each game contains (blood/violence/language/sex etc).
