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Dell


             There are many different factors contributing to the success of Dell. The most important is the rapid increase in popularity of the internet. Dell is a direct manufacturer, which is what separates it from its competitors. A customer can buy a dell computer either through the internet or the phone. Purchases via internet generate about half of dell's sales and its website is also one of the world's leading internet sites. Not only is their method of selling their products an advantage, but it also has its flaws. For all the people in the world who don't have a computer with the internet, purchasing a dell may be quite difficult. Although orders can be made via phone, which may be convenient, but it also has its disadvantages. For all the people who aren't experts in computers, ordering through the phone may be quite hard. .
             Another factor which makes Dell so successful is the fact that it's a direct manufacturer. Dell's main focus is its customers, which whom they deal directly with. There is no middle man. This reduces costs as well because there is no retailer bumping up the price. Therefore, customers receive some of the best technology at a competitive price. Dell's interaction with their customers has also made them the leader in technical support compared to their competitors. .
             A major factor to Dell's success is simply its products. Their computers are built with the latest technology. They have won many awards for their desktops and laptops. They also have a wide span of products and features, thus satisfying all customers. The products are backed with service and support by Dell at good price. .
             Dell's success has won them many shareholders. With the popularity of the internet growing so quickly, Dell became the first company to record one million dollars in online sales. Reasons such as that attracted new investors. Today, Dell's high return to shareholders has been the result of a focused effort over time to balance growth with profitability and liquidity.


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