In journalism, news perspectives refer to individuals, newscasts, publications, or any other document or record that gives its audiences timely information. I chose to view "Morning Express" with Robin Meade as my television newscast and I chose WBRZ Louisiana for my online newscast. My decisions were not difficult to make because I am already fan of both news sources. "Morning Express" with Robin Meade, is basically a television news program that airs five days a week on the HLN network. WBRZ Louisiana, is a locally owned and managed online news source that has been serving the Baton Rouge area for over fifty years.
Marketing Perspectives Used.
With most television stations that offer news information to viewers, the newscast itself has gradually become the stations primary tool for creating its image. In my opinion, marketing perspectives exists in all newscasts. For instance, with the Morning Express with Robin Meade television show, they always aim at broadening their appeal so that they attract both male and female audiences. The show gives information on news, sports, weather, finance, entertainment, and touring or traveling. It appeals to both older and younger generations and it is known for being a reliable news source, and both use strategies based on information gathered from the viewers or other sources.
Credible Sources.
I can honestly say that as to date, both sources are appropriate when delivering information to its viewers. As far as exactly how "credible" or truthful the information is, both sources report news that are current or "live" so there are times when their messages can be a little construed. Newscasts should be primarily based on providing reliable information. In most cases, it is all about who has important and current information available the fastest. Most televisions sources are popular depending on how reliable they are, so being appropriate and reliable are needed for today's audiences.
