One of the most familiar amusement companies in the world.
Strong media networks and broadcasting division.
4. Disney is the largest worldwide licensor of character-based merchandise and producer of.
children's film related products based on retail sales.
5. Customer loyalty and affiliation.
6. Favorable exchange rates in developing markets.
Weaknesses:.
1. Less digital presence .
2. Disney as a narrow target market.
3. Disney has such a diversify product range that it can reduce efficiency and lead to a lack .
of strategic focus.
4. Walt Disney's park and resorts are not easily accessible which leads people to associate .
Disney World with a costly trip.
5. Low operational efficiency.
Opportunities: .
1. Opportunity to build and renovate attractions in park and resorts division to increase in profit.
2. Growth from cable and satellite operators creating even more potential for Disney to make .
money with their network.
3. Target new costumers group.
4. Prospect to build more theme park and resorts worldwide.
5. Openings in other areas of the travel business.
6. Opportunity to invest in building theme parks to satisfy the increase in guest spending, .
theme park attendance, and hotel occupancy .
7. Developing markets in India and China.
8. Re-release content available in 3D.
.
SO Strategies:.
1. The park and resorts division is experiencing proft. Therefore the money could be .
used to innovate some attraction. (O1, S1, S2).
2. Sell Disney products at more places at not only Disney stores - especially with Disney's .
for children marketing highly recognized characters (O2, S2, S3, S4).
3. Build more accessible resorts internationally creating a substantial increase in guest spending, .
theme park attendance and hotel occupancy (O4, O5, O6, S1, S2).
4. Better advertising of other parks affiliated with Walt Disney World - such as EPCOT Center, .
in order change the perception that Disney is only The Magic Kingdom and created just for.
