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Where to Invest - Microsoft or Apple?

             Microsoft and Apple are both well-known processors of consumer electronics, computer software and personal computers worldwide. Having a variety of products and services both Microsoft and Apple are highly successful publicly traded companies on the New York Stock Exchange. When deciding to invest in a company, one must analyze another company in the same industry. Before deciding which company to invest in, one must analyze a company's stance by looking at its financial information along with financial ratios. By doing this, one will find it easier to make the decision of which company they would like to invest in. Making the decision of which company would be a wise investment requires a strategy that is built on research, solid information and a bit of intuition. .
             Companies Overview.
             Microsoft is an American corporation headquartered in Washington, USA. Microsoft supports the invention of, manufactures, and licenses goods and services related to computing. The name Microsoft was created from the word microcomputer and software, because software was programmed in microcomputer. Paul Allen and Bill Gates are the co-founders of Microsoft. Microsoft was started on April 4, 1975, with Bill Gates as the first CEO. The majority of Microsoft's products are related to computing and the internet. Their products helped change the living, working, and recreational habits of hundreds of millions of people around the world. Microsoft has global annual revenue of $60 billion. .
             Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPhone, iPod music player, and Macintosh computer line-up. The company was founded by Steve Jobs and Steve Wozniak. Jobs and Wozniak were friends and both are interested in electronics. Prior to the Apple's beginnings, Jobs had worked at Hewlett-Packard and the video game company Atari Inc.

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