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Attitude Formation

            
             Classical Conditioning- When you see, hear, or smell something distinct and are motivated by that sense in one way or another, it is a prime example of classical conditioning. I found an advertisement for "Got 2b Spa" and immediately thought of this. The ad shows a good looking and healthy woman and a series of spa products and says in large type, "No Appointment Necessary." This generally grabs most people's attention mainly because people are impatient and seek instant gratification. They see that there is no waiting and no effort to make an appointment and are drawn in by that instinct. Something goes off inside of them that has been conditioned by social behavior and allows them to want to buy the product.
             2. Operant Conditioning- This was apparent in the "Grand Marnier" advertisement. People are conditioned to want to drink alcohol. It promotes having a good time and being socially adaptive to certain environments. There are consequences of drinking alcohol. The positive aspect is that it enables us to have a better time. The negative consequences, however, can make us sick until the point of death, or get us into trouble with the law. Depending on the consequences each individual have experienced, the stimuli that sparks our attention to the ad can be favorable or unfavorable. .
             3. Balance Theory- I assume in the balance theory there is one situation, and an effect present to balance out the situation. I used "Orbit" gum as my example. The type says, "Dirty Mouth? Clean it up with Orbit". This gives us a problem, and a way to fix it, using the product advertised. This is a balance.
             4. Cognitive Dissonance Theory- This advertisement was for McDonald's McGriddles. They are odd because of the ingredients used in the sandwiches. There are maple pancakes with egg and bacon and cheese inside. The ad says, "Weird. But a good kind of weird." It allows the customer to have conflicting thoughts about the product.


Essays Related to Attitude Formation

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Human formation helps lay ministers become adults in the world as well as the Church. ... Human formation then leads to spiritual formation. ... The foundation of spiritual formation is the Word of God. ... " Pastoral formation is extremely important as it pertains to serving others in need. Through pastoral formation, ministers develop the knowledge, the attitude and the skills that are crucial to ministering to people in need. ...

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2. Subcultures

Subcultures are formed when an individual's attitude, images, experiences, values and identity are shaped around particular styles of fashion, music, language and culture. ... Social identity which is constructed by a variety of social influences such as peers, institutions, family, and media, assists in the formation of the individual's interests, beliefs and choices he or she makes when joining a subcultural group (Adams, 1999). ... Formation of subcultures are created when an individual's attitude, images, experiences, values and identity are shaped around particular styles o...

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3. Homophobia

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4. Military bearing

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5. Defense Mechanisms

Reaction Formation: Reaction formation is one of the less common defense mechanisms. ... An example of reaction formation may be someon'e opposed attitude to racism, when the person themself may be racist. ... People that use denial may have an excapist attitude towards certain activities if the mechanism develops widely enough. ...

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6. The Formation of the American Workforce

THE FORMATION OF THE AMERICAN WORKFORCE The 1870-1900's was a very significant period of time in our countries history. ... This attitude toward employees had a dramatic effect on the kind of workers in demand. ...

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7. The Five Aggregates

These experiences are wide and include different aspects of life which come together to make up our personalities such as our habits and attitudes as well as our own ideas and our emotions. ... The fourth aggregate is that of mental formation or disposition. ... A person becomes aware of life, feels it's formation and the things it encompass, the mind interpret, the person decides how to act, and life keeps revolving. ...

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8. Political Psychology

In doing so they argue that the psychological basis of political conservatism can be explained by linking psychosocial motivational needs and their cognitive constructs to the adoption of politically conservative attitudes. ... In order to satisfy them with a belief formation, however, these needs and motives determine the "extent" and "modes" of information processing as well as the "selective exposure" to available information about given issues (340). ... Jost et al. hypothesize that these right-wing ideological and political attitudes (independent variables) a...

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9. The New Telangana: Can it become a Trend-setter?

Besides, politicizing the statehood formation was unwarranted and of course it proved to be counterproductive to these political parties. In a way, such an attitude of the national parties can be attributed for the rise and growth of regional parties in Telangana and elsewhere. ... Despite its decisive support to the state formation, the Congress regime failed to evoke any positive response in Telangana electoral battle. In the similar vein, even the BJP that extended crucial support to the state formation had hardly fared well in this election. ... The very statehood formation was questioned...

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