1. Hummer Case Analysis
Section 2 of this document contains an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of AM General. Section 3 provides an analysis of the alternative market segments that may be pursued for the Hummer. ... For example, forest services, fire-fighting, and rural police forces may all have use for the Hummer. ... There may be cost barriers due to limited budgets of non-military agencies AM General does have a history of sales in this market, including the production of nearly 200,000 vehicles for the US Postal Service [see http://www.amgmil.com/humvee.html]. ... S...
- Word Count: 1904
- Approx Pages: 8
- Grade Level: Undergraduate