Television has is a fully established news, information and entertainment medium, and the flow of programming to Chinese-speaking populations around the world has increased. Now, almost every Chinese household has a television set, and television is the main source of news and entertainment for most Chinese. Furthermore television has pioneered the marketization of the media. Thus, Management and operation in broadcast media is becoming important. .
With the increase in the sheer number of TV stations, competition became a factor for many managers for the first time. Stations that enjoy a virtual monopoly of audience found new and aggressive competitors attracting their listeners and viewer. Innovation, change and hard work had not been particularly necessary in a static situation. Now they were suddenly essential. .
Contemporary Television Media in China.
In 1958, the first television station was set up in Beijing. After the economic reformation in 1980s, television industry boomed in China. By 2006, there are 296 stations and 2984 channels in China. There are 4 levels of stations in China. They are state station, like CCTV; provincial station, like Hunan TV and TVS; Municipal TV, like Zhuhai TV and Shenzhen TV, as well as county-level station which is just broadcast in a particular county.
China's mass media have been known as the "mouthpiece " of the authorities. TV stations are managed by itself, but it is controlled by the government. By controlling media ownership, the nation's powerful ideologists govern the personnel system in media organizations and establish strict censorship mechanisms such as "stratified checks " to ensure that the publicized political content advocates the party line. There are a lot of bans in broadcasting.
Due to the control of SARFT (State Administration of Radio Film and Television), Chinese TV programs are lack of creativity. Many stations copy program ideas from other stations even from other countries.