With all the changes in the hospitality industry, it turns to be a great need and significance to strive for efficient measures to better cope with different crisis which may exert serious influence on the future of a hotel. As far as concerned on this paper, it is aimed seriously talking about the crisis management of industry hotel in such a fierce world. Therefore today we would like to first briefly introduced a BBC news titled, "Sickness Bug Affects Hotel Guests' and then analyzed the impact and relevance to the hospitality industry in detail. Finally, I also came up with several specific measures for the hotels to take in the long way of achieving excellent crisis management.
According to the BBC news, the Grand Hotel in Scarborough has been attacked by an infectious virus called Norwalk in the year of 2007, which had exerted undesirable influence on the customers' health, such as those infected persons terrible pathological responses like fever, nausea, diarrhea, vomiting or abdominal cramps (Katayama, Shimasaki and Ohgaki, 2002). What might be more awful that the outbreak of Norwalk virus became an unexpected barrier to the normal proceed of the charity fundraising concert held in the town, and the members of Wycombe Male Voice Choir had been unfortunately infected. .
In spite of the poor health conditions of some members, the Scarborough Council had still announced that this severe outbreak of Norwalk virus could not be completely attributed to the Grand Hotel, for all it could do is to make sure everyone in this hotel be aware of the widespread of Norwalk virus in a terrible speed. However, what could not be ignored is that this Grand Hotel in Scarborough was not the first time hit by the horrible virus, it had suffered such plights in the year of 2002,2004 and 2005. Based on all the analysis of this event, it could be concluded that it is the Grand Hotel in Scarborough that have not make enough preparations for everything could take place at any time.
