is committed to bringing the best user experience to its customers; through innovation and excellence. There strategy leverages a unique ability to design and develop unique operating systems, hardware, application software and services, and because no other company in the world has the same which provides its "cult " like customers' new products and services with a superior excellence. Apple Inc. products are stylish, innovative and offer seamless integration. However, to remain competitive in today's aggressive market, Apple Inc. must continue to invest in itself through research, development, marketing and advertising. Apple Inc. must continue to evolve within its chosen niche as well as continue to offer the superior products it is so well known for. Apple Inc. must continuously look within itself to be the industry leader within the Technology market. In order to do so, Apple Inc. has established its most recent company profile and SWOT analysis and has answered the following questions which will assist in ensuring its continued growth, success and compliance with its stakeholders:.
1. Has the firm clearly identified its business niche and how it is different from its competitors? Explain your answer? What specific objectives has the firm set in conjunction with the new strategy?.
Apple Inc. has clearly identified its business niche in its most recent company profile and SWOT analysis. Apple Inc. states the company "is engaged in the design, development and marketing of personal computers, media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third party digital content and applications " ((n.d). Apple Inc).
Over the years, Apple Inc., has followed both vertical and horizontal integration and as a result of this approach has emerged as well as remained a formidable competitor in the world of technology.
