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Green Click Media Group - Business Growth in Germany


             Relevant Models and Analyses.
             The report are going to work on solutions and possibilities for GCM (Green Click Media). First of all it will collect information about the company's internal and external, macro and micro environment to get clear view about the company position and values. After these analyses the STP model follows it and finally it will give conclusion via BCG matrix, Positioning Map and what kind of entry modes fitting for the different target.
             Pressure from Substitutes.
             The threats of substitutes are high because the company allows the customers to switch to other agencies to take care of their websites.
             Threat of New Entrants.
             The threat of new entrants to the market is high because to all of the resource are available for everyone. The internet network can be identified as a huge market where the entering is "free" and unlimited. Otherwise the real challenge for Green Click Media is to differentiate themselves from the others, however they have already did it in Denmark but they have to continue this in Germany too with German language.
             Bargaining Power of Buyers.
             The bargaining power of buyers is medium or low (in the case when the consumer don't know what does he want exactly) level. The company offers services like supporting and mentoring; also the customer is able to choose AdWords to be well-known, Green Click Media helps to optimize web pages too. .
             Bargaining Power of Suppliers.
             The company has very strong dependency on other collaborate companies, such as Google or Yahoo, as Green Click Media's services are generated and customized through special search engine. As for example if they decide to change on algorithms it would be big problem for the company to recalculate every single step on the process. .
             Competitive Rivalry.
             Within the Porter's Five Forces analysis, a number of threats are identified. There is intensive competitive rivalry and the high threat of substitutes.


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