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Business Report - Publishing Broadcasting LTD


            
             The purpose of this report is to inform the stakeholders of Publishing Broadcasting Limited (PBL) on the financial planning and management of the company. Included in this report are the procedures and operations of PBL and past financial performance resulting from the activities of the business.The findings of this report indicate that PBL have an advanced financial planning cycle to adapt to its every day procedures and operations successfully. The main stakeholders that PBL's financial planning impacts upon is its owners. PBL are financially sound and share prices have been following an upward trend over the past 6 months. Other stakeholders such as financial managers must try to improve the companies gearing and working capital ratios, to ensure that PBL can repay debts on time.
             Strategic Role of Financial Planning at PBL.
             PBL's domestic operations, such as Australian Consolidated Press will be improved if PBL financially plan to invest in up to date technologies. In the short term this will reduce working capital, but in the long term there will be a reduction in the cost of publishing the magazines and a lower input of resources. .
             PBL's Financial Planning Cycle.
             PBL apply four steps in its financial planning cycle, which determine the procedures that need to be taken out to achieve its operational objectives. .
             1. Assessing current financial position and determining what needs to be in the financial plan.
             PBL undertake this step by creating balance sheets, cash flow statements and sales and price forecasts.
             After interpreting this information, PBL have to determine what will be included in the financial plan to finance the company's operations and procedures.
             2. Financial Set Strategies.
             PBL aim to minimise costs and risk whilst maximising total revenue.
             Growth creation in new markets and increasing market share.
             Planning financial controls, which are the policies and procedures that ensure that the plans of PBL will be achieved in the most efficient way.


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