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Blue Ocean Strategies


             2. Principle of operation: overcoming key obstacles to the organization, incorporating the implementation of the strategy.
             Chapter 2: Tools and analytical frameworks.
             The strategic framework: a diagnostic tool and a practical scheme to build a compelling blue ocean strategy.
             The scheme of four actions: rebuilds the elements of value to the buyer within the construction of a new value curve, has developed the scheme of the four actions, in order to break the trade-off between differentiation and low cost create a value curve, and this requires some questions formulated.
             The matrix "eliminate-reduce-raise-create" this is complemented by the outline of the four actions. This matrix encourages companies to not only do the four questions but act on those four questions to create a new value curve.
             Three characteristics for a good strategy:.
             1. Focus: is the base from which all other actions to achieve goals.
             2. Divergence: it is not in the same trend as the competition. It is at this point that a distinction must be given to the rest of the competition.
             3. Central message clear: the idea is clear and specific, and this presents the innovative idea that defines the rest.
             Interpretation of the curves of Value: The value cuervas industry contain a wealth of strategic knowledge URRENT and future of a company Statusa.
             Part Two: Formulating Blue Ocean Strategy.
             Chapter 3: Reconstructing market boundaries.
             The challenge is to correctly identify the possibilities, commercially attractive opportunities to create blue oceans. Are six pathways to remake the market approach.
             1. First via "explore alternative industries" Alternatives are more extensive than substitutes.
             or Substitutes: different forms, the same reality.
             o Alternatives: Roles and different ways same purpose.
             2. Second track "Exploring strategic groups in each sector" Most companies put their attention on improving their competitive position within a strategic group.


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