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Apart from studying the behavioral intention of people at IIML we have also managed to study those areas where small improvements can attract lots of students. Based on the research and findings we have recommended some improvements to the existing structure of dine-in Restaurants in Lucknow. 3 .
1. INTRODUCTION .
Industry Background: The value of Indian restaurant industry is 75,000 Crores in CY12 which is growing at the rate of 7% annually. The industry is highly fragmented with 1.5million eating outlets, of which approximately 3000 segments belong to organized segment which is growing at the rate of 16% annually. The Indian restaurant industry in categorized into Quick service restaurant, Casual dining, Cafes, Fine dining, and Pubs, bars, clubs & lounges. The fine dine restaurants are growing at an annual rate of 5% which is expected to register a market growth of 15-17% by 2017.Most of the players focus on affluent segments which operates at an average spend per person per visit (APC) of more than INR300 per person. .
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Overview of Indian Restuarant Industry.
Figure 1.1: Overview of Indian Restaurant Industry .
The study reveals that Indians on an average eat less than 6 times a month, which is 40 times in case of country like Singapore. The restaurant market in India gets a huge opportunity, even if there is a small increment in the above number. Research reports indicates Italian cuisine followed with Chinese is being patronized by Indian consumers. The segment is largely fuelled by young consumers aged 14-45 years. The key factors that would increase market size are, namely: Rising disposable income, Nuclear family structure, Increasing working population, Rapid urbanization and consumerism, eating-out experience, evolution of captive retailing centers, emergence of national brands and increased interest by international brand.
Introduction Family is the most influential group for the consumer. The family members can strongly influence buyer behavior. ... The other is the family of procreation-the buyer's spouse and children-exert a more direct influence on everyday buying behavior. ... The purpose of this report is to discuss the role of the family in consumer behavior. ... Students are also influenced by family expectation. ...
They offer multiple selections of specialty drinks which include milkshakes, smoothies, frappes, and frozen lemonade. ... It is convenient and easy to get, which appeals to consumers. ... Also, this sandwich has usefulness for the consumer because they can get it fast and not have to wait as long as they would at a sit down restaurant. ... A Frosty has a lot of use for the consumer. ... Value is important to consumers. ...
Table of Contents 1.2 Executive Summary...................................................................................................... 3 1.3 Introduction of Mexico .................................................................................................3 1.4 Introduction of Ikea....................................................................................................... 4 1.5 Background of Ikea ...4 2.0 Global Macro Environment ..................................................................... 5 2.1 Macro Environment PEST Analysis.......................................
Wendy had started two weeks before and had yet to show any sign of this unhealthy behavior. ... Slightly amused by this display of sophomoric behavior, I handed her one of my cigarettes. ... Somehow along the way we became friends, sharing an interest in consumer education and healthy food choices. ... Most fast food restaurants offer little selection to their vegetarian customers, let alone the small population of vegans that eat there, yet there are some eateries that cater to the meat-free population. These homey environments offer a varied selection of vegetable dishes as well as burgers...
Objectives of the Project Objective 1: To develop "Dinner on Wheels" bus certified to serve diners • Fit out the bus to our design for our Bus-Restaurant. ... Objective 4: Launch the Venue The launch event will be on 10th of September 2012 in the evening: this event can make or break you and the opening night is all too important for every restaurant. ... Antonio has managed three successful restaurant ventures in London and opened a new one in Covent Garden. Antonio holds a MA in International Hotel and Restaurant Management from the London Metropolitan University and has b...
