Without listening to the words, the audience is caught up with the "easy-listening" style of the music. Within the song, the audience hears phrases such as "Let's get out of this place," and "Tempted by the fruit of another, tempted but the truth is discovered." Gap instills a sense of wonder and awe towards these one-of-a-kind jeans into the audience's mind. The words, "Tempted by the fruit of another, tempted but the truth is discovered," illustrates how other jean companies try to "tempt" consumers to buy jeans resembling Gap's, but that it is impossible to reach the level of comfort and style of the Gap jean. The setting of the commercial is an ordinary apartment in a city, possibly New York City, which relates to the common man. The scenes are lit up with soft white light to make it seem calm and relaxing evoking a cheerful emotional state in the audience. As the commercial plays, several different morning scenes and day scenes are shown, but they all have one thing in common, that Bova is always wearing his pair of Gap "broken-in jeans." This sends a visual message to the reader that not only does the famous actor love wearing his Gap jeans, but that they are comfortable and versatile. Every morning, whether it is with a plain t-shirt or a dressy button-up collared shirt, and everyday, snow, rain or shine, Bova is wearing his Gap jeans. He likes that "broken-in" style so much, that he seems to wear them to bed. Throughout the commercial, Gap uses sexual appeal to gain the audience's interest in their jeans. Several shots of the actor's front and rear in these.
jeans create a sense of want in the audience. Unlike the rest of the commercial, the end goes into slow-motion as Raoul falls gently onto the bed with his jeans on, then slowly the camera zooms in on his rear, not only using sexual appeal, but implying the great fit of the jeans. Assuming that the audience is just men, Gap provokes thoughts such as "I will look sexy in those jeans just like he does," or "I want to be that comfortable in a pair of jeans while attracting others.
Consumers" demand greatly affects GAP's strategy, which helped GAP to prosper for a period of time. ... GAP INC. ... (Gap Inc.). ... Gap claims to have altered the fit and style of its jeans to make their basics more attractive. But there is a problem: jeans were fashionable last year, not this. ...
Composed of denim, an extremely durable and tough fabric, jeans are the ultimate American icon standing for freedom, equality, and the dominican republic. ... Another reason that promoted the development of jeans was the agricultural aspect of America. ... Jeans were the perfect type of clothes to be wearing for such an occasion. ... In Japan, Jeans are immediately recognized as the American icon of "The wild, untamed land of the West." ... Jeans are the American icon for freedom, originality, survival, independence, and the wild, untamed lands of the West....
Izod, polo, leg warmers, Ug boots, parachute pants, and short shorts make us think of the 1980s. Flannel shirts, worn out loose fitting jeans induce memories of the 1990s. Low rise jeans, and layered camisoles have been popular over most of the first decade of the new millennium, but unlike decades gone by, for the first time in the history of modern fashion, all worlds have collided to create the hodgepodge that is fashion in 2009. ... (Feminists are assumed to wear the same uniform) Artists wear lots of hand knit stuff, computer programmers wear jeans and t-shirts, The Barbie uniform is ...
Jeans are about sex. ... When Calvin Klein began a new advertisement campaign for his label "redundant" jeans in "95, he embarked on a new wave of advertising that put a drastic spin on the old phrase that "sex sells". ... Therefore, since the models, and not the clothing, are the focus, it is clear that Klein's method of advertising that "jeans are about sex" is a way of participating in the homoerotic address of the fashion industry. ... Overall, Calvin Klein illustrates that "jeans are about sex" through the abundant display of nudity in his porn-style advertisements, and also by ta...
To compare to other Jeans companies, Diesel have to spend more money for adverting to attract more people to buy their product and attract the people who never try Diesel product before. ... To increase sales of 600 million by double digits is their main objective, since Diesel Jeans is the leader of the industry. ... Since Diesel Jeans was focuses on youth age group, to expend the new Kids line will increase their sales. ... So Diesel Jeans need to enter the new Kids line with strong adverting to introduce the new line. ... Diesel Jeans are very successful to make the sexy and cool image...
Levis have always been classed as a way of American way of life, and the fifties was a time when the sales of Levi jeans were at their best and were by far the leading brand of jean manufacturers in the U.S.From the mid 1950s onwards, jeans have been especially associated with particular types of male American youth heroes including Marlon Brando and their sixties followers. ... The Levis adverts that were made we now know were very successful in helping the sales of the jeans and were and still are popular among the customer. ... As he waltzes through the door the bouncer stops him and a clo...
Most of the clothes my mom would pick for me would be loose fitting jeans or khakis and nicer collared and non-collared casual shirts. ... A perfect self example of a fashion blunder is when I wore a pair of white loose fitting jeans and a baggy white sweater with a few small blue stripes to a club to meet my friends. ... The looser fitting jeans and over sized T-shirts and polo shirts gave me more freedom and helped to hide my scrawny frame. ... All of my shirts are either button up dressy shirts, polo shirts, or nicer casual shirts, and I have some sweaters too. I still have lots of loo...
Gap Domestic has 2,201 stores, which includes Gap, GapKids, babyGap, and GapBody stores. ... Gap has six percent (6%) share of the domestic apparel market. ... Gap Outlet seems to compete for Gap as it manages its multiple brands. For example an item that costs $38 at Gap sell for $20 at Old Navy. ... However, widely varying interpretations of "business casual- attire guidelines, especially by employees wearing jeans and sweatpants to the office, have prompted many firms to reconsider the policy. ...
Ralph Lauren's products range from men, women and children's suites, sportswear, jeans, shoes, underwear, belts and sunglasses to home bedding, curtains and furniture. ... Ralph Lauren has many sections of his Polo brand; there is Polo that is around 75 dollars for a regular polo shirt. ... Anytime you walk into a department store you will likely see next to Polo racks the likes of Tommy Hilfiger, Liz Claiborne and U.S Polo Association. These are brands that position themselves the same way Polo does, although they haven't been as successful as the Polo brand. U.S Polo associati...
