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Gender Roles and Media Responsibility

For example, most Swiffer commercials have young middle-aged women pushing around a Swiffer mop dancing to a cheesy theme song. Along with a Gatorade commercial having a male running and stopping for a drink of Gatorade. What happened to equal images in the media? Commercials and paper advertisements are what is still keeping the gender roles and responsibilities stereotype alive. .
             There are more women in college now than there are men; women are getting into politics, business, the military, and every other area of what use to be the man's world. Also the media portrays this image that men have to be this big muscular figure that repeats the famous phrase "I pick things up, and pick them down." This is not what men and women are even close to being like realistically. So why is the media still portraying women and men in these roles that have become outdated? People think the phrase "sex sells" says its all, but does it? .
             Weichselbaum and Buttriss (2001) say that healthy eating and being physical are particularly important for children. Most advertisements about young kids eating healthy and physical fitness is in high demand because Michelle Obama has made many health regulations in the school systems. The healthy aspect of the advertisement shows exercising is important by implying that boys need to be strong and muscular. While exercise advertisements show skinny girls in skimpy clothing to tell the young girls in our society that they need to be skinny and fat is bad. Advertising these messages teach kids to stereotype at even a young age. .
             There are already many health issues in teens at a young age with eating disorders not only in girls but also for boys. The teenage children see peers their age or young beautiful women or men on commercials who look a certain way and the younger teen girl or boy believe they need to look just like their peers in the commercials.


Essays Related to Gender Roles and Media Responsibility

1. Media Portrays of Stereotypical Men and Women Roles

Introduction The area of society I am investigating is the media and whether the media portrays men and women's roles in stereotypical ways? ... The media plays an important role both in shaping and reflecting gender roles and stereotypes. ... I also think that the media portrays the male and female gender as one specific way and there are many different types of women and men in society. ... Baker's scrutiny begins from the idea that the mass media bear a responsibility for maintaining social inequality. ... Sharpe sees gender roles divided into the active and the passive. ...

  • Word Count: 736
  • Approx Pages: 3

2. Genders

This essay will discuss gender roles and how females are expected to behave a certain way which therefore makes them seem like the "weaker sex". ... Society as a whole plays a big role in how we perceive gender roles but early family experiences are a key factor in determining how we are socialized. ... The mass media has a big impact on our lives in a variety of ways. ... The media socializes and provides images which both reflect and reinforce gender roles. The media also has the power to alter stereotypes, which they most often do. ...

  • Word Count: 1226
  • Approx Pages: 5
  • Grade Level: High School

3. Movie Analysis and Gender Roles: Pitch Perfect 2

Now, however, these gender roles are increasingly being defied. One of this is the media, media is a powerful source of knowledge. In this Modern age media's influences play a significant role in every human's life. ... This statement is a perfect doorway for gender roles and gender discrimination to enter. ... The gender roles in today's age are changing, and this change I think must be on the road to a society that has a gender equality. ...

  • Word Count: 994
  • Approx Pages: 4
  • Grade Level: Undergraduate

4. Sex And Gender

Sex and Gender The topic that I have chosen for this final assignment is sex and gender. ... Gender plays a huge part of what is supposed to be the man's responsibility and what is suppose to be the woman's role. ... Women assumed these responsibilities because of the demand of their husbands and the gender expectations our society has. ... Although women in the past have been more obedient and dependent upon their husbands, their roles and lives are changing. Women are still portrayed in the media as housewives, care takers, and the weaker sex, but in reality large numbers...

  • Word Count: 512
  • Approx Pages: 2
  • Grade Level: High School

5. Gender Roles of Men and Women in the Media

The gender roles of men and women can be studied through the media. ... By evaluating the characters, each show portrays we can begin to compare the male and female gender roles from earlier television against today. ... The duties and responsibilities of each character, Samantha, Piper, Darren, and Leo, differs greatly. ... So even if gender roles change, family roles do not. ... You can see the same principles of life carried out through the decades, but the mainstream ideals of masculine and feminine personalities have changed through the media. ...

  • Word Count: 1017
  • Approx Pages: 4
  • Grade Level: High School

6. Gender constuction

The media contributes to gender construction, as women and men are almost always portrayed in a stereotypical manner. By examining the way the media is presented, one can see the impact of gender construction through out society. ... It is no mystery that advertisements play a major role in influencing anything that is remotely gender construction. ... This is an example of society labeling sexes into gender roles; "it's the female's responsibility to cook dinner". ... The ubiquitous biased gender roles in cartoons may as well be the reason that most of the stereotypes of women a...

  • Word Count: 1219
  • Approx Pages: 5
  • Has Bibliography

7. Women in Management and Leadership Roles

Abstract There is a world-wide controversial issue regarding women in the workforce and their leadership roles. Women in leadership roles have been an ongoing issue for centuries. ... Gender restrictions have dramatically reduced, giving women the opportunity to enter into other leadership roles that were not previously available or considered possible. ... (4) What are the gender differences in academic careers? ... Therefore, the essence of leadership is not only the responsibility of the leader, but the relationship between the leader and the team. ...

  • Word Count: 2752
  • Approx Pages: 11
  • Has Bibliography
  • Grade Level: Undergraduate

8. Bias based on gender and culture

Bias is portrayed and promoted by institutions such as the education system and further emphasized by the media. ... During the time of traditional lifestyles, society's perception on gender roles and responsibilities were influenced by stereotypes such as, women are weak and need to be maintained as opposed to men who are strong and support others. ... The media happens to be one such influence, which not only discriminates on the basis of gender, but also on culture. Since media has a significant influence on society, what it presents can have a great impact. ... In present day, it...

  • Word Count: 682
  • Approx Pages: 3
  • Grade Level: Undergraduate

9. Promoting Gender Justice in African Families

Talking about gender is talking about roles which brought based on sex distiction between male and female. ... Fourth, the mass media should contribute to change the mindset of the community by presenting the issues to promote gender equality and empower women. Mass media should be more frequently expose issues of gender discrimination and show the way of handling this problem. ... Mass media also affects the goverment to create regulations related to these issues. ... It obvious that all the elements of society should take the responsibility to end these problems. ...

  • Word Count: 1175
  • Approx Pages: 5
  • Grade Level: High School

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