Automobiles are semi-essential items to life nowadays in the twenty- first century. We use automobiles for fun, for work, for luxury, etc. Cars are what keep our economy running in a sense, since most people who work need to use cars cover the ever increasing distances between home and work. However, when choosing a car, or automobile, there are a lot of factors to take into consideration. For example, a good car needs to have good advertisement campaigns that make other cars seem inferior to them without losing their style or criticizing them. Good advertising is what makes people want to buy a certain product, therefore, it is extremely important to make good advertising campaigns for the product(s) been advertised.
Nowadays, every single product that is been sold has a lot of advertisements, for example, the car industry. There are a lot of options to choose from when you are planning to buy a new, or used, car, you could choose from different car companies, from different models, or by specific features, depending on what you are looking for. Advertising is what makes prospective buyers want to buy a certain car by appealing to peoples' senses. For example, the Toyota advertising campaign of the 2013 Camry. .
In my opinion, the 2013 Toyota Camry advertisement was a very efficient advertisement because it was just about everything Leo Burnett once said an advertisement had to be: "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." The advertisement uses vivid colors and words that appeal to a person's emotions. The colors and the settings make viewers think of adventure, intrepidness, and fun. The 2013 Camry campaign uses red and black colors in the background to give a sense of audacity to the driver making viewers think that by buying the 2013 Camry they will be able to have fun, be daring, and take the world in their hands. .
To persuade readers to buy the Camry, the advertisers use appeals to emotion, individuality and somewhat to logic.
