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Social Media & Mobile Technology for End Users

             TELUS is a leading national telecommunications company in Canada, serving more than 12 million customers from coast to coast. Established more than 100 years ago (long before rotary dial phones long distance calls, and the World Wide Web) TELUS today provides a wide range of communications products and services, including wireless, data, Internet protocol, voice, television, entertainment, and video. With an industry leading penetration rate of 15.2 per cent and one million customers and growing, TELUS Mobility is setting the pace and leading the market in Canada's wireless service industry. As of 2013, TELUS is Canada's second largest cellphone provider with a subscriber base of over 7.8 million of which 86% on postpaid plans and 14% are on prepaid plans (Bingham & Galagan, 2012). .
             TELUS Mobility (AGT Mobility) was formed in 1982 to provide an analog mobile network for Alberta's natural resources industries. It was the first mobile phone network in Canada. Analog services were available to the general public since 1986 (Hardy, 2014).
             Darren Entwistle, president and CEO of TELUS since 2000, began his telecommunications career as a telephone installer and repairman more than 30 years ago. Since then, he has made a permanent mark on telecommunications globally. Under his leadership during the past 12 years, TELUS has advanced its wireless and data growth strategy and consistently led the world's telecommunications companies in total shareholder return. He ensures that all TELUS employees "successfully execute the longstanding strategy of focused investment and innovation in advanced broadband technology and services, coupled with an unwavering commitment to deliver exceptional client experiences," (Hardy, 2014).
             Recognized six times as one of Canada's Top 100 Employers, and a seven-time winner of the ASTD BEST Award, TELUS is widely recognized for its progressive learning culture (Bingham & Galagan, 2012).

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