3) It grabs the attention of the children :- One of the another biggest strength of McDonald's is that it grabs the attention of the children by giving free toys with the meal and the advertisements they do also grabs the attention of the children .
4) Partnership with best and big brands :- McDonald's does not offer unpopular brands but it offers popular brands in its restaurants such as Coca Cola, etc. It has really good partnership with other brands as well.
5) Brand recognition and best at advertising :- McDonalds has been recognized all over the world , it has been awarded by BrandZ, Business insider, Forbes, Inter Brand, etc. McDonald's advertising budget is estimated to be $ 2 billion. .
Weakness :- .
1) Unhealthy food :- Even though McDonald's adapts the local taste in its food, the food is unhealthy. It does not mean that it is cooked in a dirty way but the food is too oily and contains a lot of fats and protein which is not good for health at all.
2) Negative Publicity :- Even though McDonalds is grabbing attention of the customers, it has also been facing a lot of criticisms for it unhealthy menu, its business practices. One of the negative publicity took place in the late 1980s when a millionaire businessman Phil Sokolof had suffered from heart attack at the age of 43 and the newspapers of New York , Chicago and other big cities were accusing of McDonald's of being a threaten to American health. It has also been involved in a number of lawsuits and legal cases, most of which was trademark disputes. .
3) Low paid job :- It's also known as McJob which means a slang for low paid job. Jobs at McDonald is very low paid and at the same time its very low skilled, which is the reason for many employees to leave the job. .
4) Still not established in some parts of the world :- As I told you before that McDonald's has not been established in my country yet, so this is one of the weakness too.
SWOT/PEST Analysis of McDonalds. McDonalds is facing problems from all areas of the PEST analysis. ... McDonalds are experiencing economical problems lately too. ... If McDonalds is experiencing problems with its image from lawsuits and such Pret á manger may not wish to be associated with McDonalds. ... McDonalds also have more competition than previously. ...
Situation Analysis McDonald's competes in the highly competitive fast-food industry. ... The expected growth rate of the industry overall offers McDonald's the potential to grow. ... Due to the majority of the McDonald's locations being owned by franchisees, consistency within McDonald's marketing and branding is lacking. ... Other intangible resources for McDonald's are their advertising and marketing power. ... SWOT Analysis STRENGTHS Strong brand name, recognition and reputation Largest fast food company by sales 34,000 global locations in 118 countries Hamburger Un...
The purpose of this report is to develop a SWOT analysis (to aid in identifying strategies to be undertaken by the company), Strategy Map (to guide in the implementation of these strategies) and Balanced Score Card (to measure the successful implementation of these strategies). ... The industry as whole is dominated by what is termed the "big four" which comprises McDonalds, Burger King, Wendy's/Arby's Group, and Yum Brands. Currently, McDonalds has gained the most attention among businesses within the quick service industry which is shown through their strong advantage in ...
Now, it is interesting to conduct a comprehensive SWOT analysis of Starbucks. SWOT is regarded as a key tool that help companies to discover their advantages and be able to encounter with disadvantages through the analysis of strengths, weaknesses, opportunities and threats. ... To prove this point, the figure shown that Starbucks spent $38 million on advertising, compared to $782 million and $116 million by McDonalds and Dunkin Donuts respectively.(). ... However, in recent year, Starbucks is competing with a number of large companies, especially not newcomers, but existing corporations s...
Executive summary This report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. ... Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known as serving mainly Chinese food and its menu is frequently changed with seasonal favorites; secondly, it sufficiently concentrates on employees' development in order to improve their work performance. ... The part of enlightening from interview and analysis can...
Secondly, there will be a PESTLE analysis of the current external environmental conditions for the firm. ... PESTLE Analysis The PESTLE analysis will be conducted to examine the current external environment for P&G in the world market. ... Five Forces Analysis Prior to analyzing P&G's current strategies, it will conduct an industry analysis for personal products using Porter's five forces framework. The five forces analysis will focus on personal products in the UK's market. ...
SWOT Analysis • Brand name recognition and equity Gap, Old Navy and Banana Republic are three of the most well known brands in retail. ... Gap wants to achieve the ubiquity of Starbucks and McDonald's - part of our culture, one on every street corner. ...
The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. The degree of competition that already exists in China for cars will be evaluated in the Porter's Five Forces Analysis. ... In addition a SWOT analysis will also be provided. ...
