Everyone knows Pittsburgh for the Steelers the six-time Super Bowl champions, but no one quite knows the history of not just the football team but of this great American city. The Steelers don't just represent a football team they represent the very first steel industry of our nation.
In 1933 the Steelers now, were known as the pirates who made their debut September 20th with a loss 23-2 to the New York Giants. In 1940 Fans were encouraged to send their suggestions to the team; several nominated the winning name Steelers to reflect the city's primary source of employment, winning season tickets for their suggestion. .
"The Steelers logo is based on the Steelmark logo belonging to the American Iron and Steel Institute (AISI). Created by U.S. Steel Corp. (now known as USX Corp.), the logo contains three hypocycloids (diamond shapes).".
In the 1950s, when helmet logos became popular, the Steelers added players' numbers to either side of their gold helmets. Later , the numbers were taken off and in 1962, Cleveland's Republic Steel suggested to the Steelers that they use the Steelmark as a helmet logo.
When the Steelmark logo was created, U.S. Steel attached the following meaning to it: Steel lightens your work, brightens your leisure and widens your world. The logo was used as part of a major marketing campaign to educate consumers about how important steel is in our daily lives. The Steelmark logo was used in print, radio and television ads as well as on labels for all steel products, from steel tanks to tricycles to filing cabinets. .
In the 1960s, U.S. Steel turned over the Steelmark program to the AISI, where it came to represent the steel industry as a whole. During the 1970s, the logo's meaning was extended to include the three materials used to produce steel: yellow for coal, orange for ore and blue for steel scrap. In the late 1980s, when the AISI founded the Steel Recycling Institute (SRI), the logo took on a new life reminiscent of its 1950s meaning.
