The situation started when on August 5, 2003, the centre for Science and Environment attacked Coca Cola. The organization is a nonconformist social occasion of authorities, analysts, feature writers and gritty individuals in India. The organization stands up against dangerous issues in the society and they accused Coca cola to hold pesticide stores which surpassed overall benchmarks. Coca-Cola India's things were ambushed in a press release communicating: "Twelve true cold drink brands sold in and around Delhi hold a savage blended beverage of pesticide stores." There were samples taken Coca Cola which resulted in the violation of various standards of pesticides store. The pesticides that were found were eluded to cause disorder, for instance, development, origination blemishes, and genuine interference of the resistant system, among other wellbeing conditions. .
After the news broke out in the papers about the development of pesticides in Coca cola, the Indian Government reacted harshly and banned Coca Cola in the country. And the ban resulted in the dumping of a great stock and due to this the value of Coca Cola in the New York Stock Exchange was also lowered to $5. Coca Cola was continuously denying the allegations. Because of the attacks by the CSE and Ngos (Non-Governmental Organizations) on Coca-Cola, the brand stood up to various troubles. Such allegations created a very negative environment for Coca Cola and its customers. Not only was this but the company's reputation at great stake all over the world because the news got real hype. The evidences about the pesticides crushed all the strategies and planning of the company and their great marketing message that used to inspire a huge number of customers went in vain.
Exactly when the CSE's report was conveyed, Coca-Cola was under weight and decided to attack the disclosures instantly. Coca-Cola felt that they were wrongly rebuked for serving the Indian people a "damaging blended beverage of pesticide developments.
