1. Cognitive Dissonance
Cognitive Dissonance Cognitive Dissonance by definition is the uncomfortable state that arises because of discrepancy between an attitude and behavior or between two attitudes. ... How does Cognitive Dissonance work.? ... "Dissonance is made best when the two alternatives are equally attractive (Kearsley, 2002)". ... Cognitive dissonance can also be eliminated very easily. Dissonance can be eliminated by "reducing the importance of the dissonant beliefs (Kearsley, 2002)." ...
- Word Count: 681
- Approx Pages: 3
- Grade Level: Undergraduate