Even though the 2010 Census employed several different media channels to approach various segments of target population, I think the 2010 Census was successful to make consistency and clarity of the message strategies. The main slogan, It's In Our Hands, was designed to be modular, so that it could be tailored to satisfy with the needs of specific target populations across various media channels. Symbolic uniformity and consistent message strategy across different communication channels may amplify the value of synergy in integrated communication campaigns (Groom, 2008). Moreover, the 2010 Census constantly announced the individual and public benefits from participating in the U.S. Census to encourage people to engage in the Census. Atkin (2001) argued that campaign messages have planned to attract audiences' attention of the need to facilitate them to seek supplementary information, or prime them to note the primary messages. Therefore, it is arguable that the consistent messages and its attractiveness related to the Census participation were helpful to motivate people to be involved in the Census. One voice in IMC strategies, especially in the area of promotional campaigns targeting the public, is the most easy to practice and powerful to generate synergy among various forms of communications (Moriarty, 1994). .
Interactivity in Communication Strategies.
Young generations and college students, who make up a large portion of the Single Unattached Mobiles segment, have generally been considered difficult to contact by the Census Bureau because of their lifestyles to mainly live in dormitories, apartments and other types of impermanent, multi-dwelling housing. The 2010 Census was seeking to contain the segment of people and tried to contact them through social media outlets, such as Facebook and YouTube, that didn't exist in 2000 U.S. Census. .
I felt that this interactive communication strategies, which was employed by the 2010 U.
