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Marketing Analysis - Johnson & Johnson

Johnson & Johnson has been around for more than 125 years and has committed themselves to caring for other people and attempts to motivate health practitioners, patients and parents by communicating that they are the company's first responsibility. The global reach and local focus is managing facilities in almost 60 countries as are 250 companies selling J&J products throughout the globe. Fifty-five percent of Johnson & Johnsons business comes from outside of the United States. The future growth of Johnson & Johnson is to create value through innovation, to extend their global reach with local focus, to execute with excellence in everything the company does and to inspire leaderships towards the people who carry on the company.
             Socio-Cultural.
             Clean & Clear has implemented many strategies that help with the social cultural changes related to their products. As a brand that is marketed to teens, particularly of the female gender, they've come up with the see the real me campaign that allows youth to feel confident inside their own skin. To add to that the #see the real me campaign involves celebrities like Demi Levato which has premiered word wide. Clean & Clears marketing strategy has an impact on their target market because it allows consumers to access and gather information about the different products that they offer. It also makes consumers feel comfortable about themselves and confident in their future buying decision process. Not only do they have the seetherealme campaign but Johnson & Johnson has Twitter and Facebook pages that allow consumers to communicate, and share with others. Also, the change in the health care system relating to the coverage that one might get or their benefits can also have an impact. Consumers are going to be more hesitant in buying a skin care product like clean and clear if it causes reactions or illness that may not be covered under health care insurance .


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