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Small Office, Home Office (SOHO)


            "Small Office, Home Office" or "SOHO," refers a category of people who work at home in a much more free, open and flexible time or a company with small business (SOHO, Wikipedia). In 20th century, the founder of SOHO China first introduced the concept of "Small Office, Home Office" to the realm of Chinese real estate, and named his company "SOHO China". During a development of 20 years, SOHO China now plays a leading role in China's urbanization. I believe SOHO China developments have attained tremendous commercial success. .
             One of the features of SOHO China's is to make the architectural art succeed in business. In 2008, SOHO China started an architectural project, which is called Galaxy SOHO in the central business districts of Beijing. It was the first time to cooperate with global famous architects Zaha Hadid who received the Pritzker Architecture Prize, which is defined as the Nobel Prize in architecture field, in 2004(Zaha Hadid, Wikipedia). The theme of Galaxy SOHO is a reference of the design of Chinese traditional courtyard to create an inner world. The architects were trying to combine Chinese elements and modern design together. The exterior design of building was no longer with rigid rectangles, but the plastic and rounded shape to create a spectacular whole building. Terraces were intricate to each other at different levels. Therefore, from the inspiration of the nature, the appearance of the building shows a continuous flow of space. Landscape composed few hundred meters long reaching, the whole point of view. The overall appearance of SOHO China that was combined modern design and traditional elements together contributed to a unique architectural art. Because of that, the Galaxy SOHO becomes a landmark of Beijing. In another side, the Galaxy SOHO not only has the attractive outlook, but also has an enormous business value. The Galaxy SOHO integrated commerce, like malls, and office in a whole building with obvious demarcation.


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